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Exploiting The Digital Oilfield: 15 Requirements for Business Value, by Dutch Holland
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This book can help you and your organization implement digital oilfield technology and "take it all the way to the bank" This book will show you how to excel at leading the changes needed to implement the Digital Oilfield and which is an absolute requirement for upstream organizational and personal success . . . and only way that business people will be able to not only survive but also thrive in the days ahead.
The 25 "How To's" for Success of the Digital Oilfield
1. Learn How to Use Business Value Architecture for Digital Oilfield Success
2. Learn How to Use Strategic Business Architecture to Power the Digital Oilfield
3. Learn How to Use Work Process Architecture to Leverage the Digital Oilfield
4. Learn How to Use Technical Process Architecture to Amplify the Digital Oilfield
5. Learn How to Read and take advantage of DOF Vendor Architecture
6. Learn How to put Intelligent Interfaces in place to smooth work and reduce conflict
7. Learn How to design the Digital Oilfield Culture
8. Learn How to Implement Business Value Architecture (i.e., Grease the Skids) for DOF
9. Learn How to use Collaboration and Incentives to your best advantage
10. Learn How to Use Portfolio Management for DOF Projects
11. Learn How to Use DOF Implementation Strategies: Deploy or Adopt
12. Learn How to Avoid the Pitfalls of Workflow Analysis
13. Lean How to Use New Models for DOF Innovation
14. Learn How to Manage DOF Maturity and Paradigms
15. Learn How to Find Out the Maturity of DOF Solution Providers
16. Learn How to Build an Organizational Culture of Support for DOF and IT
17. Learn How to Use the Management Implementation Principles
18. Learn How to Assign the Correct DOF Leadership Roles
19. Learn How to Know "Who Does What?" for Digital Oilfield Value
20. Learn How to Use the NEW NEW Ideas for Digital Oilfield success
21. Learn How to Use "The Leader's Last Stand" to pull performance into line
22. Learn How to Find The Sweet Spot for DOF Professionals
23. Learn How to Use and Benefit from the Big Ideas for DOF Implementation
24. Learn How to Use Integrated Risk Management for DOF Success
25. Learn How to Test a DOF Initiative for Fatal Flaws
The upstream managers who are successful in the worlds of today and tomorrow will be the ones who can look at waves of change and see opportunity; who can design a vision and strategy for a more positive future for their organizations by using digital technology; and who can implement their designs - on target, on time, and on budget - by capitalizing on the strengths of their organizations and their bright and dedicated associates.
- Sales Rank: #2423779 in Books
- Brand: Brand: XLIBRIS
- Published on: 2012-11-20
- Released on: 2012-11-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .56" w x 6.00" l, .72 pounds
- Binding: Paperback
- 220 pages
- Used Book in Good Condition
Review
"You don't have to be afraid of change any longer! Dutch's work offers entertaining and simple solutions that will help you move swiftly and efficiently through the growing pains of organizational change" says Ken Blanchard, author of The Secret and The One Minute Manager.
About the Author
Dutch Holland has been intimately involved in the introduction of technology into organizations in order to create business value for more than three decades. Dutch has spent a career in his own firm developing successful approaches for technology insertion in energy companies and utilities (the Digital Oilfield and the Intelligent Utility).
Most helpful customer reviews
1 of 1 people found the following review helpful.
This is about process, not technology
By Jamal Khawaja
The author writes the book with the assumption that the reader already knows what DOF and the components associated with it are. In addition, the book does not do any sort of analysis of the various technical models/CEP engines/smart-SCADA devices out there that constitute the core elements of a DOF system.
However, there is some good value in this book as it relates to the construction of a DOF plan from an organizational perspective and modalities for executing against the plan. It takes a good look at executive roles, organizational resistance to change, and the corporate requirements of deploying DOF. Although I found the somewhat fanciful tone of the book somewhat aggravating, I would still recommend it for business leaders and project managers.
0 of 0 people found the following review helpful.
A guide to ensuring that DOF implementations deliver business value in support of corporate strategy.
By William F. Baksi
"Exploiting The Digital Oilfield: 15 Requirements for Business Value" provides a sharp focus on the organizational requirements necessary to deliver the business value promised by Digital Oilfield (DOF) implementations. This book is written as a practical guide for DOF practitioners, Executive staff, and the change leaders on all sides of a DOF implementation.
This book takes a very complicated subject - leading the implementation of Digital Oilfield technology and provides a practical guide on how to deliver that complicated technology insertion into an enterprise to ensure that anticipate business value is delivered. Given the reality that up to 70% of large scale technology insertions in companies fall short of expectation in value delivered, this is a timely book, as DOF implementations continue to grow in Upstream O&G.
The book proposes a structure and approach called the "Business Value architecture (BVA). The BVA provides a framework or a system to fully realize the DOF business potential.
In effect the DOF BVA is a combination of three different structures or systems.
1) Strategic Business Architecture...DOF vision and strategic goals, measures and incentives.
2) Work Process Architecture...technical and business work processes needed to archive the organization's strategic goals.
3) Technical Process Architecture...the processes inside the IT or R&D organization to manage the digital resource required to enable work processes and enterprise optimization.
For me, a key element of the book dealt with the concepts of business and organizational readiness, necessary conditions for DOF, an enabling technology suite, to predictably deliver business value. There is no room in this book for let's do it and see how it turns out. The necessary Executive management care and attention to the full enterprise deployment of DOF, is paralleled to the level of effort, rightly expended, on other major initiatives supporting the corporate strategy.
All DOF implementations are challenging. Delivering the expected business value in support of corporate strategy is the prize. This book provides a very practical structure, the Business Value Architecture written in a how-to-do-it style to guide an enterprise to that prize.
...review by Bill Baksi, Principal, Red Team Marketing LLC
0 of 0 people found the following review helpful.
Toward the Cultural Change Driven by the Digital Oilfield
By Amazon Customer
Dutch is a master of explaining the complex in simpler terms. While the digital oilfield has been around for a decade, its implementation and cultural impact in an organization are still misunderstood and thus it is underutilized. The book is a plethora of excellent ideas for capturing value from this business model.
I would like to point out his discussion on cultural change in Chapter Seven; The Digital Oilfield Culture. Presently the industry undergoing significant transformation. Much of this is a result of the 2010 Deepwater Horizon blowout in the Gulf of Mexico in 2010. I believe this transition will hasten the implementation of digital technologies, at least offshore. The main driver for this is the demand for greater safety in field operations.
As I read this chapter, I thought about the Relationships, Behavior Conditions (RBC) model of cross cultural negotiations. It appears that as Conditions (the implementation of the Digital Oilfield) change, individuals and organizations involved in it will change their Behavior resulting in a new set of Relationships. His five Steps for Culture Change is a straightforward road map that facilitates this change process. One hopes that the Digital Oilfield will result in a safer and better industry.
In his book, Dutch has laid out a change management process that will make the business value of the Digital Oilfield easier to attain; perhaps even faster. I highly recommend this very readable volume and while its focus is on the upstream oil and gas sector, many of this ideas and process are applicable elsewhere.
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