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The Growth Strategies of Hotel Chains: Best Business Practices
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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.
The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail—including their actual fees and how they function, with helpful commentary on each. This format, designed with educators’ needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.
The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:
- the question of diversification vs. specialization
- vertical, horizontal, and diagonal integration
- acquisitions, mergers, and strategic alliances
- franchise contracts, management contracts, leaseholds, and ownership
- branding and globalization
- why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising
- Sales Rank: #4034116 in eBooks
- Published on: 2012-10-02
- Released on: 2012-10-02
- Format: Kindle eBook
Review
"THIS IS ONE TITLE THAT I SHALL CERTAINLY BE ADDING TO MY 'MUST READ' LIST FOR STUDENTS THIS YEAR." -- Tom Baum, PhD, Professor of International Tourism and Hospitality Management, The Scottish Hotel School, The University of Strathclyde, Glasgow
"This book allows us to glimpse future movements that will affect all hotel chains." -- Eugeni Aguiló Pérez, PhD, Chair Professor of Applied Economics and Dean, Faculty of Economics and Business Sciences, University of the Balearic Islands
Most helpful customer reviews
0 of 0 people found the following review helpful.
Absolute joke
By Miquel B
First of all, how it can cost 175$?
This book is an absolute joke, full of facts that can be easily found in any internet search engine, his point of view is representative of the extremely low quality of education given by the Balearic Islands University, the MBA program, which he is a director, has in their website as "student experiences" a girl that after studying the MBA is a f...ing saleswoman in Leroy Merlin (spanish Home Depot).
He has no connections with any big hotel chains manager and he has never done any consultory work for them.
In his classes is famous by quotes as "Mathematics aren't important at all, knowing adding and substraction is more than enough", "I had lunch with Florentino Pérez (CEO of one of the largest spanish land developers and construction companies) in his yacht" and his more famous quote, ussually given 5 times per semester "the best place to do business is the bar at luch time, but be careful with the drinking"
The second editorial review is given by his mentor, that he is also a codirector in the MBA program and is also very representative of the poor quality of the education in Mallorca, everytime a student asks a question that he doesn't understand (and there are plenty) he gives his infamous answer "this is a question, that all the great economists in the world are trying to solve", is really shocking when you ask other professors and can give you proper answers and recomend you books and papers about that issue.
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